Meet A Nose: Tom's Chat with The Institute For Art and Olfaction 🥀
A wide-ranging interview about perfume and the perils of managing a "woke brand"
Hello, Tom here! If we haven’t met, I’m half of the JUDGEMENT editorial squad. I spend most of my days hatching bizarre plans to engage and entertain perfume aficionados (as well as the merely bemused/curious) through my work as Black Phoenix Alchemy Lab’s head marketing goblin.
This is not a sales pitch! But I was interviewed at length last week by the Institute for Art and Olfaction, and the resulting conversation is embedded above. We touch on the art of perfumery, the challenge of navigating political subjects as a brand, and my personal path from ignorant desert rat to cosmopolitan internet troll-for-hire.
Please give this a click, and also subscribe to their channel while you’re there? I want to make sure they’re rewarded for having me on. The Institute’s other programming covers the subject of scent from every imaginable angle, and is definitely worth your time! (And if you’re not already following the Lab’s channel, which I manage, please bless us with your audience-ship as well!)
Thanks in advance, JUDGEMENT crew. 📯